Core Objective:

Establish a complete sales path loop through off-site seeding, private domain operations, and on-site conversion, achieving the transformation from traffic to sales.

Key Achievements:

● Monthly GMV increased explosively from 100,000 RMB in 2021 to over 25 million RMB in 2024.

● Annual marketing budget controlled within 10% of GMV, with off-site seeding budget approximately 800,000 RMB.

● Annual average sales discount rate below 10%, and average customer transaction price reached 1,500 RMB.

Key Actions:

● Built a foundational store operations team, an independent influencer live-streaming team, and an independent seeding team.

● Collaborated with over 100 top-tier KOLs and maintained a network of over 1,000 fashion KOL resources to achieve high ROI.

● Budget optimization: expanded product exposure through team-driven KOL/KOC collaborations.

● Real-time amplification of high-conversion content.

● Strict comment review and screening.

● Monthly competitive product analysis.

● Direct collaboration with over 1,000 fashion KOLs, without reliance on MCN agencies.

● Partnerships with celebrity studios to enhance brand influence.

● Efficient traffic conversion strategies, resulting in explosive growth in visitors and sales.

● Self-built seeding team, independent of MCN agencies, to achieve precise targeting.

● Event marketing: leveraged viral potential, such as the "Giant Scallion" campaign, to achieve over 1.91 million brand exposures.

Case Highlights:

● Successfully captured trending topics through the "Giant Scallion" event marketing, collaborating with clients to achieve brand exposure and sales conversion.

● Efficient team operation and resource integration capabilities, resulting in low-budget, high-conversion marketing outcomes.

● Emphasis on user interaction and comment management to maintain brand image.

Summary:

● BEC + BRIDGE successfully integrated brand traffic and drove sales conversion on Xiaohongshu through refined operations and efficient team collaboration, providing valuable reference for other brands operating on Xiaohongshu.